LIMA 2014 was another success for Haaseline Entertainment.
Quick thoughts are that promotions that exist in the marketplace have idea's and tactics that appear to be stale and old. I say this with all the love and grace that can be available in the industry that breeds entertainment.
The retail and product environment juggles formats, packaging and integration changes everyday. Our ability to have creative ideas continues to drive marketing lifeblood to innovation.
The missing link is execution! No one appears to want to fix the apathy of having "no" passion in the marketplace. This is an easy fix , but takes a group of culture minded companies understanding the communication process of gaining organizational buy-in. Building marketing plans that deliver executional prosperity is what Haaseline Entertainment does.
Our way is to take a crystal process and smash it into a 1000 pieces. The due diligence of conversation putting a masterpiece back together is vital to this process. Our Picasso's work and over deliver !!
Big and Bold has always been our way here and taking clients out to LIMA has always been part of our amazing 8 years. We continue to expand in our ability to bring fiscal and intergrated programs to life via non-traditional ways.
Providing new clients to the world of entertainment marketing will build a bigger fresher marketplace and wake up sleeping giants.
There are ton's of tentpoles that we can't play in and although these are great properties of scale , our clients would get lost in the shuffle.
Jurrasic World, Minions, Peanuts, Avengers and other tentpoles look amazing but here's the direction where we are heading.
We love WB's Action slate this year with Man from Uncle, Mad Max 4 , & San Andreas.
Sony brings some all family blasts with Pixels, Goosebumps & Hotel Translyvania 2.
Fox has Fantastic 4 and Paramount Terminator 5 & MI5.
Disney's Nature movie on Monkees looks to be a winner.
Home Video looks strong on all Q1 & 2 titles listed above. Potential properties may be Valiant Comics, Scooby Doo, Ghostbusters 30th Anniversary , as well as Home Alone's 25th.
When you are a small company and you have a niche category you have to sense where the players want to play. I have been in this business too long not to play where the sandbox is inviting and creativity is abounding. The studio's and titles above bring that encitement to the table. Thank you studio's for giving Haaseline Entertainment and my clients the red carpet treatment!!!!
The new CPG Company will have some major news using this strategy in 2014 at a major Retailer. See our company below.
Have just made an alliance & partnership with CPG Company. Well over 100 years experience in Retail , Sales, & Marketing.
We bring Program, Products, & Promotions catered to our customers needs; whether that customer is part of the manufacturing, retail, media, or entertainment industry!
No idea or suggestion is not worth investigating the opportunity.
Our ultimate goal is to develop a fully integrated program from click to brick & mortar to position brands to be category leaders within total store sales.
At CPG Placement Company, We offer top notch service with proven success in the field. In addition, our team is comprised of individuals of varied backgrounds, specialties and skills. These characteristics make us unique in many ways, allowing us to offer a wide range of support, feedback and services.
Who We Are
Planning: We can offer input and feedback in creating strategic sales and marketing plans.
Communication: We strive for open communication and always follow up in a timely manner. Communication is the cornerstone of any relationship, and we strive to keep the channel open.
Creativity: We can provide input, feedback and assistance in creating marketing materials.
Resourcefulness: We are always brainstorming ideas for new channels of distribution or placement for our brands.
Information: Our team is continually learning about new trends and market changes.
More to come as we build the dreams!!!!!
Haaseline Entertainment is entering its 8th year of retail promotional marketing. Our goal is simple, to grow "total store sales" while connecting your consumer with the exciting "Land of Entertainment".
The fact is most companies just want to grow their brands and reach their individual targets. True leaders in our industry must create programs that can grow total consumption, (Share of Revenue) while tending to the individual needs of their companies brands share.
Its time to grow total consumption and share of mind. Haaseline Entertainment has and will clearly be dedicated to making you and your brands "Healthy Growth Monarchs"!!!