Was reading projections about retail for 2015 and the outlook was promising. The issue I have with the comments was that it wasn't based on the retailer's strategy, but on the economic conditions of our world.
Today we must align our business with partners who see the integration of product, marketing, and people working as growth engines. When we allow the environment to contol our destiny while not developing relationships with forward thinkers, you will lose.
Weed out the players who provide no accountability for true growth with your organization!
In your business relationships here are few thoughts for 2015 as YOU build relationships.
1. Show proper respect for the future
2. Celebrate behaviors that make your company more competitive in total global business growth.
3. Rethink role models & mentors (yesterdays hero's) for the right role models today.
As always Haaseline Entertainment provides a fresh look of promotional/ marketing idea's. Fully integrated and balanced in a brick & click retail world! Call us!!
Here are our picks for a success 2015!!
There are ton's of tentpoles that we can't play in and although these are great properties of scale , our clients would get lost in the shuffle.
Jurrasic World, Minions, Peanuts, Avengers and other tentpoles look amazing but here's the direction where we are heading.
We love WB's Action slate this year with Man from Uncle, Mad Max 4 , & San Andreas.
Sony brings some all family blasts with Pixels, Goosebumps & Hotel Translyvania 2.
Fox has Fantastic 4 and Paramount Terminator 5 & MI5.
Disney's Nature movie on Monkees looks to be a winner.
Home Video looks strong on all Q1 & 2 titles listed above. Potential properties may be Valiant Comics, Scooby Doo, Ghostbusters 30th Anniversary , as well as Home Alone's 25th.
When you are a small company and you have a niche category you have to sense where the players want to play. I have been in this business too long not to play where the sandbox is inviting and creativity is abounding. The studio's and titles above bring that encitement to the table. Thank you studio's for giving Haaseline Entertainment and my clients the red carpet treatment!!!!
The new CPG Company will have some major news using this strategy in 2014 at a major Retailer. See our company below.
Have just made an alliance & partnership with CPG Company. Well over 100 years experience in Retail , Sales, & Marketing.
We bring Program, Products, & Promotions catered to our customers needs; whether that customer is part of the manufacturing, retail, media, or entertainment industry!
No idea or suggestion is not worth investigating the opportunity.
Our ultimate goal is to develop a fully integrated program from click to brick & mortar to position brands to be category leaders within total store sales.
At CPG Placement Company, We offer top notch service with proven success in the field. In addition, our team is comprised of individuals of varied backgrounds, specialties and skills. These characteristics make us unique in many ways, allowing us to offer a wide range of support, feedback and services.
Who We Are
Planning: We can offer input and feedback in creating strategic sales and marketing plans.
Communication: We strive for open communication and always follow up in a timely manner. Communication is the cornerstone of any relationship, and we strive to keep the channel open.
Creativity: We can provide input, feedback and assistance in creating marketing materials.
Resourcefulness: We are always brainstorming ideas for new channels of distribution or placement for our brands.
Information: Our team is continually learning about new trends and market changes.
More to come as we build the dreams!!!!!
Haaseline Entertainment is entering its 8th year of retail promotional marketing. Our goal is simple, to grow "total store sales" while connecting your consumer with the exciting "Land of Entertainment".
The fact is most companies just want to grow their brands and reach their individual targets. True leaders in our industry must create programs that can grow total consumption, (Share of Revenue) while tending to the individual needs of their companies brands share.
Its time to grow total consumption and share of mind. Haaseline Entertainment has and will clearly be dedicated to making you and your brands "Healthy Growth Monarchs"!!!