As we move into 2015 we see a technology driven world that can easily be crumbled by a technical glitch. Hackers can take down a company and it's reputation in mere seconds.
How does this relate to Entertainment and Promotional Marketing?
What is your Brand doing to have physical "Relationships" with real touch points on people.
People who buy , sell , and stock your product make your brand.
Do you build in reasons for execution to happen or is execution just a given. If it's just a given, then time to rethink.
Retailers that value their employees as true brand marketers will make that investment in 2015, I hold Publix up as the Gold standard. Those who rule their sectors in retail overall are losing ground to companies like Publix & Costco because of these employee service touch points.
Creating more technology to distance your brand from touching your users will push sales to click & mortar marketshare leaders.
Can brick & mortar afford that?
Companies that build fully integrated promotions that engage the employee's with the brands to shoppers will win the new shift in retail in 2015.
If Entertainment is your game to help you promote those touch points, let us help.
Reach out and touch us at Haaseline Entertainment!!
Here are our picks for a success 2015!!
There are ton's of tentpoles that we can't play in and although these are great properties of scale , our clients would get lost in the shuffle.
Jurrasic World, Minions, Peanuts, Avengers and other tentpoles look amazing but here's the direction where we are heading.
We love WB's Action slate this year with Man from Uncle, Mad Max 4 , & San Andreas.
Sony brings some all family blasts with Pixels, Goosebumps & Hotel Translyvania 2.
Fox has Fantastic 4 and Paramount Terminator 5 & MI5.
Disney's Nature movie on Monkees looks to be a winner.
Home Video looks strong on all Q1 & 2 titles listed above. Potential properties may be Valiant Comics, Scooby Doo, Ghostbusters 30th Anniversary , as well as Home Alone's 25th.
When you are a small company and you have a niche category you have to sense where the players want to play. I have been in this business too long not to play where the sandbox is inviting and creativity is abounding. The studio's and titles above bring that encitement to the table. Thank you studio's for giving Haaseline Entertainment and my clients the red carpet treatment!!!!
The new CPG Company will have some major news using this strategy in 2014 at a major Retailer. See our company below.
Have just made an alliance & partnership with CPG Company. Well over 100 years experience in Retail , Sales, & Marketing.
We bring Program, Products, & Promotions catered to our customers needs; whether that customer is part of the manufacturing, retail, media, or entertainment industry!
No idea or suggestion is not worth investigating the opportunity.
Our ultimate goal is to develop a fully integrated program from click to brick & mortar to position brands to be category leaders within total store sales.
At CPG Placement Company, We offer top notch service with proven success in the field. In addition, our team is comprised of individuals of varied backgrounds, specialties and skills. These characteristics make us unique in many ways, allowing us to offer a wide range of support, feedback and services.
Who We Are
Planning: We can offer input and feedback in creating strategic sales and marketing plans.
Communication: We strive for open communication and always follow up in a timely manner. Communication is the cornerstone of any relationship, and we strive to keep the channel open.
Creativity: We can provide input, feedback and assistance in creating marketing materials.
Resourcefulness: We are always brainstorming ideas for new channels of distribution or placement for our brands.
Information: Our team is continually learning about new trends and market changes.
More to come as we build the dreams!!!!!
Haaseline Entertainment is entering its 8th year of retail promotional marketing. Our goal is simple, to grow "total store sales" while connecting your consumer with the exciting "Land of Entertainment".
The fact is most companies just want to grow their brands and reach their individual targets. True leaders in our industry must create programs that can grow total consumption, (Share of Revenue) while tending to the individual needs of their companies brands share.
Its time to grow total consumption and share of mind. Haaseline Entertainment has and will clearly be dedicated to making you and your brands "Healthy Growth Monarchs"!!!