Adding to Q4 thoughts is the emerging move to capture share of mind. 2 studio's appear to be trying that by using their Super Hero Powers. WB whos own's DC and Disney who own's Marvel appear to be in a showdown that will end up in a $ making war when Avengers takes on Justice League.
This will be a better fit than the one time Freddy vs Jason or Alien vs Predator. Point being is that if Retailers would use the same strategy that the studio's do, they would utilize all their resources to motivate customers, brands and their culture to thrive because of that connection. Integrating that Sales/Marketing Matrix is what we do via Entertainment. Call us to understand how it delivers!!
The Retailer polls are in and the usual subjects lead in their respective categories. I wanted to point out a couple highlights.
Amazon, Wal-Mart, Costco & Kroger lead their respective COT's. Volume to total business drives a good portion of those votes. The solutions given are mostly based on what's available via technology.
Innovation was led by Amazon, Target,Costco & HEB.
Customer service led by Publix, Costco & Amazon...Wal-Mart #10?.
The Store Experience led by Costco , Target, Publix, HEB.. Wal-Mart #9?..
My take is technology has taken over not just the customer but the store employee's also.
Question is "How can Brick & Mortar continue to ignore or improve Customer experience with just technology solutions" ?.
How can retailers who owned or preached in-store experience and customers always right creed, continue to fix the problem with technology only.
Haaseline Entertainment continues to have solutions that work with people being motivated to be part of the entertainment promotional experience!!
Holidays are upon us and Haaseline Entertainment celebrates our fully integrated process of maximizing your media spend into great promotions. Programs that drive merchandising excellence, build relationships with retail, brands and shoppers. Results and Incentives that reward accountability and build a better diverse group of winners that touch your brands from conception to relationship.
With 40% of Holiday purchases being touched by mobile, and online shopping getting over 20% lift from advertising in Q4 it makes to get fully integrated with your marketing $'s.
Q4 has some great promotional properties that can get your 2015 programs attached to the spirit of relationship with holiday shoppers.
Here are our picks for a success 2015!!
There are ton's of tentpoles that we can't play in and although these are great properties of scale , our clients would get lost in the shuffle.
Jurrasic World, Minions, Peanuts, Avengers and other tentpoles look amazing but here's the direction where we are heading.
We love WB's Action slate this year with Man from Uncle, Mad Max 4 , & San Andreas.
Sony brings some all family blasts with Pixels, Goosebumps & Hotel Translyvania 2.
Fox has Fantastic 4 and Paramount Terminator 5 & MI5.
Disney's Nature movie on Monkees looks to be a winner.
Home Video looks strong on all Q1 & 2 titles listed above. Potential properties may be Valiant Comics, Scooby Doo, Ghostbusters 30th Anniversary , as well as Home Alone's 25th.
When you are a small company and you have a niche category you have to sense where the players want to play. I have been in this business too long not to play where the sandbox is inviting and creativity is abounding. The studio's and titles above bring that encitement to the table. Thank you studio's for giving Haaseline Entertainment and my clients the red carpet treatment!!!!
The new CPG Company will have some major news using this strategy in 2014 at a major Retailer. See our company below.
Have just made an alliance & partnership with CPG Company. Well over 100 years experience in Retail , Sales, & Marketing.
We bring Program, Products, & Promotions catered to our customers needs; whether that customer is part of the manufacturing, retail, media, or entertainment industry!
No idea or suggestion is not worth investigating the opportunity.
Our ultimate goal is to develop a fully integrated program from click to brick & mortar to position brands to be category leaders within total store sales.
At CPG Placement Company, We offer top notch service with proven success in the field. In addition, our team is comprised of individuals of varied backgrounds, specialties and skills. These characteristics make us unique in many ways, allowing us to offer a wide range of support, feedback and services.
Who We Are
Planning: We can offer input and feedback in creating strategic sales and marketing plans.
Communication: We strive for open communication and always follow up in a timely manner. Communication is the cornerstone of any relationship, and we strive to keep the channel open.
Creativity: We can provide input, feedback and assistance in creating marketing materials.
Resourcefulness: We are always brainstorming ideas for new channels of distribution or placement for our brands.
Information: Our team is continually learning about new trends and market changes.
More to come as we build the dreams!!!!!
Haaseline Entertainment is entering its 8th year of retail promotional marketing. Our goal is simple, to grow "total store sales" while connecting your consumer with the exciting "Land of Entertainment".
The fact is most companies just want to grow their brands and reach their individual targets. True leaders in our industry must create programs that can grow total consumption, (Share of Revenue) while tending to the individual needs of their companies brands share.
Its time to grow total consumption and share of mind. Haaseline Entertainment has and will clearly be dedicated to making you and your brands "Healthy Growth Monarchs"!!!